Welcome to Emmyland! We're a boutique rental house based in Brockley, South East London specialising in bespoke wet and dry equipment hire to the motion picture film and tv industries. We specialise in camera, lens and grip hire.
Emmyland was founded by Focus Puller and Camera Technician Emmy Robinson who has over 15 years experience working within the film and tv industry within the Camera Department. We are proud to be the first rental house in the United Kingdom with a female Founder and Managing Director and one of two that we know of in the world.
Emmyland is a truly independent rental house, with its roots and heart being birthed from within the Camera Assisting community. We are run by ACs, for ACs, so that Cinematographers will only have the very best equipment to work with with us as suppliers.
Our kits are built by experts, for experts. We aim to be the superior and most simple solution for production as we have been founded on the principles of only sending out and stocking immaculately prepped and perfectly performing equipment. You will never see an Emmyland label on set and find that there are bits and bobs missing or that things are not working properly. If you choose to hire from us, we can guarantee that you will only be working with the very best.
Emmyland shooting kits are in immaculate condition and are rigorously specified and maintained in house. We stock only the very best industry standard equipment: from Arri camera systems, Cooke, Zeiss and Arri lenses, to Ronford Baker grip equipment. All of our equipment comes prepped and ready to shoot with every imaginable accessory always included. By going above and beyond to make sure that we are only supplying the best and by building up our camera packages with all of the additional essential accessories, we can ensure that you can always rely on our gear and it is always ready for anything when it gets on to set or location.
All of the equipment listed on our website is Emmyland in-house kit. We are happy to provide a one stop shop for all the equipment you might need on a shoot, and can cross-hire anything else that you might need if it is not listed here on our website through our collaborators and dedicated cross-hire partners in the industry.
We invite you to come and visit us and test our equipment at our 1,200 sq ft Headquarters in Brockley, South East London. We pride ourselves by offering an exceptionally personalised service to all of our clients, no matter the budget or size of the production. We can also offer package deals and are happy to facilitate testing at our kit rooms and to answer any technical questions you might have.
Our founder Emmy is always available to accompany our equipment on set and come on board as Focus Puller and 1st AC, with a dedicated 2nd AC / Loader whether this be Alfie Brown or Ada Wesolowska, both trained internally here at Emmyland by Emmy and Max. Check out What We Do to read more about our unique wet-hire one-stop-shop service and how we might be able to assist you on your next production.
To view Emily-Jane's Focus Pulling work please visit her portfolio website at www.emilyjanerobinson.com.
Meet the EMMYLAND Team
Emily-Jane “Emmy“ Robinson
Founder / Managing Director
Focus Puller
Emmy has fifteen years experience working within the camera department and over 12 years as Focus Puller on narrative feature films, music videos, commercials, fashion films, promos, documentary, short films and in television drama.
Signed as a Focus Puller to the prestigious Loop Talent, she has extensive experience working in all working industry digital and film camera formats. She received her MA from The Slade School of Fine Art at UCL, her BA at UCLA in Los Angeles, her formal film familiarisation practical training at the National Film and Television School in 2016 and at the ASC Masterclass in Los Angeles after years of hands-on experience in the field and on the floor.
Her strong leadership and interpersonal skills, go-getter personality, comprehensive technical knowledge and wealth of experience working within the camera department over many years within different roles, combined with her unique background in fine art make her an invaluable asset to any production and to Emmyland!
She has built a strong reputation as a creative, methodical, technically competent, hardworking, charismatic and exceptionally quick and efficient camera assistant with an unmatched precision and attention to detail when it comes to Focus. Emmy is the only woman and Managing Director running a rental company in the film industry in the UK and has become a household name amongst cinematographers, producers and camera crew.
Max Openshaw
Director of Operations & Lens Technician
(Retired) Clapper Loader
“Loader Extraordinaire” - Max Openshaw has been working in the camera department exclusively as a Clapper Loader for 8 years on feature films, commercials, music videos and shorts alongside Emmy as her 2nd AC and business partner at Emmyland.
Max came out of sixth form and went straight into work freelancing as a videographer, photographer, runner and camera trainee which very quickly progressed into his work as a Clapper Loader after falling in love with his job.
He joined Emmyland in 2016 after meeting Emmy on set when he was working as a Camera Trainee and was made a director and business partner within just two years in 2018. Max has worked tirelessly and constantly to grow the business with Emmy and is her right hand man and the driving entrepreneurial force behind pushing the Emmyland brand into the stratosphere!
It is never too late or too early for Emmy to call Max on the phone to plot their strategy of growing the company and getting pumped up on the next step of action. An entrepreneur to his core, Max is Emmyland’s biggest champion and much of the intelligent and forward thinking decision making is due to Max’s laser focus and entrepreneurial drive.
Max and Emmy were a formidable camera assistant duo on the floor and are unlike any other, immediately recognisable when they showed up to any set. With his youth on his side and as a digital native, Max is an invaluable asset to Emmyland as the branding champion the business now he has taken a side step to run the dry hire enterprise.
In 2023, became a fully certified Lens Technician after various training throughout the world with Cooke, Zeiss and other lens manufacturers. We are proud to able to service most lens repairs and to maintain all of our lenses internally here at Emmyland under Max’s meticulous attention to detail.
Alfie Brown
Operations Manager & Lead Client Contact
Clapper Loader
Alfie has been a integral part of Emmyland since he started with us in 2019 just after completing his degree in Cinematography at London’s South Bank University where he finished with a 1st and the award for “Best Cinematographer.” Alfie was the first employee at Emmyland beyond Emmy and Max and has been responsible for growing the company from an exclusively wet hire operation, into the rental house that we are today alongside Max and Emmy.
In the beginnings of his time with us, he was trained by Emmy and Max to work alongside them as Camera Trainee and eventually as 2nd Assistant Camera alongside Emmy on all of our wet hire jobs. With hundreds of camera assisting credits to his name over the years as both Camera Trainee and 2nd Assistant Camera, Alfie has a deep understanding of the inner workings of the camera department as well as the film set. He also acted as Emmy and Max’s right hand man from day one when it came to booking in all of our jobs and running the business and was responsible for expanding it from it being 3 people to 12 people in 2023. Stepping in to become our Operations Manager and Lead Client Contact was a more than natural progression.
Today, Alfie is Emmyland’s Operations Manager and is responsible for the daily logistical runnings of the business as well as acting as our Lead Client Contact, managing our Bookings Team. There is no better person to look after our clients than Alfie, with years of varied experience between working as a Client Contact as well as working within the department on the floor. He is incredibly hardworking and never stops or goes home before every aspect of the job is complete. He’s also extremely thorough with a deep reverence for his job and for making sure everything gets booked in perfectly so it can then perform perfectly on the floor, leaving both production and camera teams very very happy.
He deeply understands the needs of both production as well as the camera department and there is no one with truly the same level of experience A true and total Emmyland legend! His loyalty, passion, drive, communication and organisational skills accompanied with his unmatched professionalism makes him an invaluable asset to our company. Alfie is the guy!